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Dopo 13 anni dalla sua apertura, TONI&GUY Bergamo decide di rinnovare il suo salone di via Torquato Tasso 90, per creare uno spazio completamente “Safe” e accogliente seguendo la filosofia dell’Homey Feeling del brand

“Rinnovare il salone in un momento particolare come questo ha significato molto per me. Bergamo è stata una delle città di Italia più colpite dalla pandemia, ma è proprio da un momento difficile e di incertezza come questo è nata la voglia di rinnovarsi per creare uno spazio nuovo, confortevole dove i nostri clienti e lo staff si sentano al sicuro; proprio come se fossero a casa. Un nuovo concept, un nuovo traguardo e un nuovo inizio!” Matteo Mulas, Salon Director TONI&GUY Bergamo

La filosofia TONI&GUY accompagna questo cambiamento in maniera ancora più forte: il concept esclusivo e il design del nuovo salone è studiato ad hoc per ricreare un ambiente intimo e confortevole.
Anche le scelte di progettazione degli spazi e dell’arredamento rispecchiano la filosofia di eccellenza e sartorialità del brand. I materiali sono innovativi, certificati, funzionali e facili da igienizzare, cosa molto importante in particolare in questo momento.

Diminuiscono così le postazioni e i lavatesta per assicurare ai clienti spazi ottimali per la loro sicurezza, aumentando però i turni di lavoro per garantire la qualità e l’efficienza dei servizi!

Anche per questo restyling TONI&GUY conferma la collaborazione con l’azienda giapponese, leader del settore, Takara Belmont, che investe molto sulla ricerca e lo sviluppo di forme e materiali.

Sono stati scelti i lavatesta, della linea EPIPHANY M, di design e produzione Made in Italy, che garantiscono il massimo comfort, particolarmente indicati e funzionali per servizi e trattamenti haircare.
Una coccola per le clienti del salone a cui non sapranno più rinunciare.
E per le stagioni più calde, un bellissimo giardino dove accogliere le clienti con un chiostro del ‘300: la cornice perfetta per l’angolo “outdoor green” del salone.

“In un momento di incertezza come quello vissuto nei mesi passati abbiamo considerato questo nuovo restyling come un atto di rinascita: le crisi e le avversità spesso diventano occasioni di crescita interiore che possiamo costruire solo agendo con positività e fede. Fa parte della nostra filosofia, della nostra voglia di non arrenderci mai, per ripartire con più coraggio e determinazione” Charity Cheah co-founder TONI&GUY Italia

TONI&GUY Bergamo vi aspetta!

This collection is the first collection of this team, refers to the Japanese term dystopia, which is the starting point for the futuristic inspiration of this work. Dystopias describe a dehumanized world, with tyrannical governments that control everything, environmental disasters and other characteristics associated with the cataclysmic decline of society. In art, it has served to alert us on how contemporary societies are heading towards the new order, which has been created from the destructuring of everything human and sensible.

Ph: David Arnal
Make-up: Yos Baute
Stylist: Savior by Lu

ROMA: troviamo grandi nomi all'interno dello Staff del noto Salone Saccucci's Masterclass come quello dell' artista internazionale ANGELO DI PASCA.

Il bellissimo Salone nel quartiere più prestigioso di Roma Eur dal 1969, vanta di uno Staff tra i più qualificati d'Italia, composto da nomi d'eccellenza come il grande stilista ANGELO DI PASCA con anni d’intensa esperienza internazionale, amico da tempo di Mario Saccucci e in collaborazione con Marco Saccucci ideatore della Saccuccimasterclass!

Le clienti più trend della capitale Romana, che cercano unicità nel loro look non possono che frequentare il Saccucci's Masterclass, dove la Classe, qualità e la moda sono l'ordine del giorno!

NOTIZIE SPONSORIZZATE: Vi siete mai accorti che pur investendo la stessa cifra indirizzata allo stesso gruppo di persone, ogni volta il post viene inviato a numeri molto diversi di destinatari?

Vi siete mai chiesti qual è l'algoritmo di questo famigerato sistema di Facebook che con le stesse cifre, da servizi ogni volta molto diversi?

Perchè?

Perchè vi coinvolge la prima volta, ma per le successive SPONSORIZZAZIONI vi da sempre meno, meno, meno... ! ! !

Ma è una pratica commerciale regolare
secondo voi?!

Scrivete i vostri commenti.

Find put the latest hair collection, called “ LXXXVII ”, made by “ Megan Panozzo ” international hairstylist from AU

Ph: David Mannah
Make-up: Chereine Waddell

Find put the latest hair collection, called “Prive”, made by “ Gary Hooker & Michal Young” international hairstylist from UK

Ph: Michael Young
Make-up: Megumi
Stylist: Clare Frith

Find put the latest hair collection, called “The Black”, made by “Carolina Rosenberger ” international hairstylist from SK.

Ph: Jan Varchola
Make-Up: Zuzana Suszter

IDOLA SALOON è sulla copertina di BEAUTYBAZAR fashion.

IDOLA SALOON rappresenta la forza dell'hairdressing made in Italy con i suoi saloni professionali di Napoli, Milano e Roma

Tutto inizia quando Vincenzo Savarese, fondatore di IDOLA SALOON apre il primo salone nel 1980. È subito un grande successo e Vincenzo diventa presto un punto di riferimento nel mondo dell’acconciatura, grazie al suo innato talento e ad una grande passione per la bellezza femminile.
L’acconciatura viene vista come una vera arte e viene reinterpretata costantemente ogni stagione. Da qui la scelta di Savarese di formarsi professionalmente a Londra - capitale dell’hairstyle - sviluppando così tecniche innovative e al passo con i tempi.
La clientela del salone piano piano cresce … ed Enzo Savarese punta a far diventare lo stile IDOLA SALOON un vero must per tutte le donne.
Ecco allora che gli si affiancano - negli anni - delle persone speciali che supporteranno Enzo in questo suo obbiettivo: da Rosario Savarese (fratello di Enzo) a Christian di Falco (fratello acquisito) che, insieme ai vari direttori, diventano ognuno con il suo stile dei pilastri fondamentali di un hair team business che vede oggi la presenza di IDOLA SALOON nelle più importanti città italiane: Milano, Roma oltre ai 4 saloni di Napoli.
E la mission del brand? Sempre più ambiziosa ovvero cogliere le esigenze dei clienti sviluppando al meglio attraverso l’hairdressing, lo stile e la personalità di ognuno.

BEAUTYBAZAR fashion è lo short magazine dedicato alla moda-capelli di tendenza e IDOLA si è aggiudicato la copertina di questo numero.

IDOLA è in copertina !

Sfoglia la rivista on line !

IDOLA SALOON
Via Duomo, 136/140 - NAPOLI
Tel. 081.292338

Per maggiori informazioni: info@globelife.com

Discard: to get rid of or dismiss something as no longer useful or desirable!There are times in life that we forget that something we now view as old, run-down or obsolete was once in its prime; a thing of beauty, iconic & something to be admired & cherished! I wanted to shoot in this old brewery in my hometown, not only because of the beauty & atmosphere that still exists there now despite its age, but also to remind myself of how alive with atmosphere it was in its day, & that life is a collection of beautiful moments in time! This collection imagery has an editorial vibe, while the styling has just a hint of nostalgia - the focus is on classically beautiful hair that is uncomplicated, simplistic & authentic.

Ph: PIXIE Bella Photography
Make-up: Sharon Fallon & Candice Chevalley
Stylist: Katie Sutton

Collection de coiffures - de mariées. Un véritable Hymne à l’Amour aux travers des époques et des mythes.

Hairstyling : Eric SAMMARTANO & Laurent LEGAL
Ph: Daniel PISTER

Sfoglia la rivista on line !

RAYWELL è sulla copertina di BEAUTYBAZAR fashion.

RAYWELL, marchio di Iemme srl Milano, produce e distribuisce dal 1987 prodotti professionali per parrucchieri in Italia e nel mondo. L’azienda vanta un laboratorio di Ricerca & Sviluppo all’avanguardia, dotato di macchinari moderni ad elevata tecnologia ed efficienza. La scelta accurata delle materie prime e la ricchezza dei principi attivi presenti nelle formule garantiscono prodotti affidabili e di elevata qualità, sempre al passo con i tempi.

BEAUTYBAZAR fashion è lo short magazine dedicato alla moda-capelli di tendenza e RAYWELL si è aggiudicato la copertina di questo numero.

RAYWELL è in copertina !

RAYWELL
Iemme s.r.l.
Via Germania 2 – 20083 – Gaggiano (MI) – Italy
Tel +39 02 48912912

Per maggiori informazioni: info@globelife.com

06 SETTEMBRE: si è svolta con successo la prima RIUNIONE NAZIONALE FIAM dopo l'emergenza COVID-19.

Una RIPARTENZA con tante novità sia nei CONCORSI che nella ricerca della MODA 20/21, insieme UNITI per un nuovo e ambizioso OBIETTIVO di crescita professionale .

Da non perdere assolutamente l'evento che si terrà a ROMA nelle giornate del 25 e 26 ottobre 2020!

il FESTIVAL INTERNAZIONALE
E BARBER MACTH

Part of his exploration of contemporary Paris fashion, Parisian Couture explores the shapes, textures and designs of haute couture with hair that
reflects the diverse looks and styles of leading fashion houses.

Ph: Desmond Murray
Make-Up: Jo Sugar
Stylist: Deanne Lewis

A camera is like a window to a world; its ability to capture the pure essence of someone, to expose their true personality.  The images it produces allow the viewer an insight into that person, a glimpse of who they are deep down.

Ph: Joan Crisol
Make-up: Jose Garcia Peluqueros
Stylist: Antonio Bordera
Model: Krys Pasiecznik

4 post lockdown trends your clients will want to try.

Hair: Akin Konizi - hob academy

This collection is inspired by a night at the Carnival – the strong colours, neon signs, energy and exciting life of live street show fair. Precision and textured haircuts combined with strong vivid colours are then enhanced by bright styling with deliberate pale make-up of faces caught in the bright nighttime carnival lights.

Ph: John Rawson
Make-Up: Lan Grealis
Stylist: Jared Green

SALÓN LOOK International Image and Integral Aesthetics Exhibition is moving its next edition to 22-24 October 2021

SALÓN LOOK and IFEMA is already preparing new online communication and marketing actions and services, as well as planning next year's edition and studying new projects that allow the sector to be revitalised and reactivated.

The decision has been reached with the Organising Committee, with the aim of being able to hold the exhibition in a more stable environment ensuring the success of participants.

The dates for Salón Look 2021 will be from 22 to 24 October, and it will offer a commercial, promotional and business-oriented space, as well as an interesting programme of activities worthy of an event like this, which, in its last edition, included over 1,200 brands and received more than 66,000 professional visitors.

The combination of apparently opposed elements creates a new reality, opposed to the established. It consists of creating a new order in which geometric shapes and tones are challenging, giving way to a new way of thinking

Ph: Luis Azarte
Make-up: El Salon Hairdressing Club
Stylist: Melissa Webb      

Find put the latest hair collection, called “Amour Tout Court ”, made by “ Alexander Kiryliuk - SK STYLE BARCELONA ” international hairstylist from ES

Art Director: Alexander Kiryliuk -
SK STYLE BARCELONA
Ph: David Arnal 
Make - up: Natalya Sidorova 
Stylist: Strekoza
Accessories:  Vedovka
Backstage Ph:  Evgenia Muzheva
Retouching: Javier Villalabeitia

At the start of 2020, no one could have predicted what was to come. With rumblings of a new virus in Asia at the end of last year, it wasn’t until February until cases started to appear in Europe.

By the beginning of March, the World Health Organisation declared Covid-19 a pandemic and by the end of the month, the whole world had closed down. For global companies such as TONI&GUY, the shutdown of the world’s economies brought challenges never seen before. “TONI&GUY is 57 years old and we have survived and thrived through recessions, but this was completely different. It has brought challenges we have never experienced and forced us to look at the business in a way that was unprecedented,” explains global creative director, Sacha Mascolo-Tarbuck.
CEO Nigel Darwin joined the company at the start of 2019 and says initially it wasn’t clear how big Coronavirus was going to be. “We’ve had instances in Asia with Sars and Mers before, but once things began to grow in Italy, it became clear this wasn’t like anything we had seen before.

“Normal ways of working were no longer appropriate; we had to change our leadership and communication. Our focus is usually planning three or five years ahead; this changed to focusing on the tomorrow. Our number one concern was our communication with our teams, their mental and emotional health.”

Sacha, who worked closely with father and founder Toni Mascolo from the age of 17, used her knowledge to analyse the business and bring the community together. “While it was a scary time, it was also exciting,” she says. “We immediately set up groups and zoom calls with our partners and teams, sharing experiences and learning from each other. "

As we came out of lockdown and into reopening, Nigel explains how they had to manage expectations. “We knew nothing would be black and white so we had to make some assumptions for us to begin planning to reopen. We want TONI&GUY and the industry to come out of this stronger than ever.”

Cos Sakkas, international artistic director and nominee for British Hairdresser of the Year, UK
“We were quite late to lockdown in the UK but we knew it was coming. We had seen the effects of Coronavirus on our salons in Asia and Europe and knew we were next. However, it didn’t make it any easier. We suddenly went from being fully booked in the academy to being empty and clients not travelling to salons. And no one expected us to be isolating for quite so long! For us, the most important thing was to make sure all our teams were OK – there was a lot of uncertainty and fear and we spent the first few days making sure furlough was in place and people felt safe. "

Bill Watson, educational director for TONI&GUY Asia

“We have had virus warnings from China in the past, but we soon realised this was different. While face masks are the norm here, our main priority was to protect our teams and get the correct PPE.

Bronwyn Illingworth, director TONI&GUY New Zealand

We had 72 hours’ notice before lockdown but our prime minister, We had some support from the Government so apart from negotiating rents and loss of earnings, it wasn’t too challenging. We did some marketing on tips and hair hacks and kept everything upbeat and positive. We did this as a team and came up with

Jose Boix, head of TONI&GUY Spain
“Lockdown was announced on 13 March and initially the Spanish Government wanted salons to stay open because we were considered key to society. However, it wasn’t long before we realised we were going through a big health scare and clients were staying home, so it didn’t make sense to open. The lockdown has been very difficult for some people – many people were depressed and the uncertainty of jobs, families and the economy effected a lot of people"

Charity Cheah, co-founder TONI&GUY Italy

From the outset, we made sure we connected with our team and our clients – we constantly communicated in a positive and empathetic way and helped them navigate the ever-changing scenarios. We offered daily tips on how to care for their hair at home through virtual consultations, video tutorials, weekly Instagram Lives and focused on how to stay positive and centered. For our team we offered daily digital training and regular business zoom meetings and we were constantly connected with the global team. We were in lockdown for two and half months so we used this time constructively to strengthen their training needs with cutting and styling sessions, consultation skills and updating their education and soft skill needs so they felt that they would come back stronger than ever. The biggest challenge for us was bridging the physical distance between clients and hairdressers and we made it a priority to keep these relationships alive. We kept everyone connected and well-supported through various social media platforms.

As a global company we have fostered stronger relationships in our network, our team and our clients. I am immensely grateful for the opportunity to learn and grow, both with our clients and also as a global team. It has all been an opportunity to expand and this has definitely made us more resilient and united!